Changelog

Optimal send time

Choosing the right moment to send your newsletter used to be guesswork. Now, Reloadify calculates the optimal send time for you. Based on historical performance data from your shop's previously sent newsletters, the system analyzes which hour of the day generates the best results. You pick the metric that matters most to you - opens, clicks, bounces, drops, or spam reports - and Reloadify does the rest.

Improvements

• Automatically calculate the best send time based on your shop's historical newsletter data
• Choose your optimization metric: opens, clicks, bounces, drops, or spam reports
• Works with spread sending and A/B testing
• The summary shows exactly when the optimized newsletter will be sent

Newsletter sending banner

Previously, once you sent a newsletter the only indication was a brief popup and a status label. After closing that popup there was no way to track the actual sending progress, leaving you wondering: "Is my newsletter actually being sent?" Now, every newsletter that is being sent or is scheduled shows a real-time progress banner in the newsletter overview, giving you full visibility into the delivery process. Once sending completes, the banner disappears automatically. Scheduled sends show the planned moment, and A/B tests display which phase is active - collecting test results or sending the winning variant.

Improvements

• Added real-time sending progress banner in the newsletter overview
• Scheduled newsletters now show the planned send moment in the banner
• A/B test banners display the current phase (test collection vs. winner send)
• Banner automatically disappears once sending is complete

Dynamic product feeds

You want to send a personalized offer, but you're staring at liquid code trying to figure out which bracket is missing. With our revamped product feeds, that struggle is over. Add dynamic content to your emails based on actual customer behavior - first ordered, last ordered, all ordered, or cross-sell products. The system follows a smart fallback chain for cross-sell: order history first, then cart contents, then your custom fallback. You set it up once, the system does the rest.

Improvements

• Dynamic product feeds with support for first, last, all ordered, and cross-sell products
• Smart cross-sell fallback chain: order history, then cart, then your custom fallback
• Choose the number of products to display per feed
• Find it under Content > Product feeds

Automatic image resizing

No more inconsistent image sizes in your emails. Reloadify now automatically resizes your main_images to ensure a clean, uniform look in every inbox. Want specific dimensions? You can also set custom sizes using liquid code.

Improvements

• Automatic main_image resizing for consistent email layouts across all inboxes
• Custom image dimensions via liquid: main_image | resize: 600, 300
• Professional look in every inbox without writing a single line of complex code

Segment insights per profile

Want to quickly understand why a customer receives a specific email? You can now see directly on the profile page which segments a profile belongs to. No more searching through different lists - all relevant data centralized in one place. This helps you better understand your 360-degree customer view.

Improvements

• Segment membership now visible directly on customer profile pages
• Centralized view of all segment data per customer
• Better understanding of your 360-degree customer view

"Test as" functionality

You want to be sure your personalized message arrives perfectly. With the new "Test as" feature, you can preview any newsletter through the eyes of a specific customer. Simply enter the customer's email address when sending a test mail and experience exactly what they will see.

Improvements

• Preview newsletters as a specific customer by entering their email address
• See exactly how personalized content renders for individual customers
• Catch personalization issues before sending to your full audience

Reloadify Loyalty

Introducing Reloadify Loyalty - build your own loyalty program that fits your brand perfectly. Instead of competing on price, give customers a reason to keep coming back by rewarding every purchase, birthday, review, or other interaction with points. You set the rules, your customers experience the value.

Improvements

• Build a fully customizable points-based loyalty program within Reloadify
• Reward customers for purchases, birthdays, reviews, social follows, and more
• Boost profitability by giving extra points for own-brand or high-margin products
• Embeddable loyalty widget for your webshop - no complex setup needed
• Powered by the Reloadify engine with full segmentation and marketing automation

Shopify integration

Reloadify now integrates directly with Shopify, making it easy to connect your Shopify store and start using all retention marketing features right away. Connect your store in minutes and unlock the full power of automated email marketing, segmentation, and personalization for your Shopify shop.

Improvements

• Native Shopify integration for seamless store connection
• Access all Reloadify retention marketing features for your Shopify shop
• Quick and easy setup process

RFM Analysis

A powerful new way to segment your customers based on Recency, Frequency, and Monetary value. RFM Analysis gives you deeper insight into customer behavior, helping you identify your most valuable customers, spot those at risk of churning, and create smarter, more targeted campaigns.

Improvements

• RFM Analysis for data-driven customer segmentation
• Segment customers by recency, frequency, and monetary value
• Identify high-value customers and at-risk segments
• Enable smarter, more targeted retention campaigns